ON NEW BUSINESS NAMES

New businesses risk a lot of money by setting up business under a risky name without prior exploration and planning. 
This article is intended for general informational purposes only and should not be considered legal advice. For legal advice pertaining to your specific business, please consult one of our attorneys.
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​Author: Dubs Herschlip 

The critical exploration happens via thorough and exhaustive searches for URL’s and on the USPTO trademark search page.
 
The business name search is definitely something you should have an attorney do for you since missing something can cause unforeseen costs and potential disaster to a business.

The consequences of not diligently researching your company name can be immediately detrimental. All of the sudden, a business making profit whom receives a cease and desist letter from a prior user of the name must spend thousands of dollars changing the branding, acquiring new URLs, new web design, migrating their websites, and possibly changing the name of the business which then impacts payroll and employee confidence, not to mention paying the other side’s statutory attorney fees for willful violations.

All of this could be avoided by exploring whether a name (URL or trademark) has been taken by hiring an attorney to run a professional search by an experienced attorney. If you have a potential new business name and want professional search, reach out to one of our experienced attorneys today. ​